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For online shops

Ecommerce SEO: revenue, not rankings

An online shop that wants sales from Google rather than ranking reports gets monthly SEO from seopaslaugos.io. The work also covers buying guides that lead to the basket, brand and manufacturer pages, and visibility in ChatGPT and Google AI answers.

Scope

What does ecommerce SEO include?

Ecommerce SEO covers six areas of work: category and filter pages, product pages, technical SEO for large catalogues, buying guides, visibility in AI answers and sales tracking.

  • 01

    Category and filter pages.

    seopaslaugos.io launches category pages first. seopaslaugos.io writes these pages for keywords with buying intent such as "black bathroom mixer tap". Filter pages do not have to be indexed when filtered URLs are not needed in search.

  • 02

    Product pages and product content.

    Product pages and product content are part of on-page SEO. The work also covers brand and manufacturer pages. On-page SEO covers product pages, not informational articles.

  • 03

    Technical SEO for large catalogues.

    Technical SEO covers site speed, indexing, page structure and duplicate control. seopaslaugos.io does not redo the whole shop design, and fixes what blocks indexing and buying. seopaslaugos.io has done SEO for shops with millions of products.

  • 04

    Buying guides.

    Buying guides lead to the basket. The guides are part of monthly ecommerce SEO.

  • 05

    Visibility in ChatGPT and Google AI answers.

    Visibility in AI answers covers citation-ready content, facts and brand mentions, so that ChatGPT and Google AI answers cite the shop. seopaslaugos.io tracks AI visibility.

  • 06

    Revenue, orders and basket tracking in GA4.

    seopaslaugos.io measures the result in revenue from organic search, orders and average order value. seopaslaugos.io installs sales tracking in the first stage. In a shop the purchase happens on the shop's own site, so no-retainer SEO is not available for online shops.

How do you measure ecommerce SEO results?

seopaslaugos.io measures ecommerce SEO results by two criteria: revenue from organic search and the accuracy of GA4 data.

  • 01

    Revenue from organic search.

    In two established shops, SEO revenue for January–August 2026 grew against January–August 2025. The first shop grew by 188% (€27,570 → €79,484), the second by 62% (€164,964 → €266,728).

  • 02

    Accuracy of GA4 data.

    GA4 misses some orders when a visitor declines analytics cookies or does not return from the payment provider. Google Analytics removes duplicate purchase events only when the shop sends a transaction ID with every order.

From client reports

Ecommerce SEO results in numbers.

01

E-commerce store

Established store

Jan–Aug 2026

SEO since 2024

2025 €27,570
2026 €79,484

Over 12 months: €102,220 and 260 orders from SEO, 43% of the store’s total revenue.

+188%

SEO revenue

02

E-commerce store

Established store

Jan–Aug 2026

SEO since 2024

2025 €164,964
2026 €266,728

Over 12 months: €367,398 and 6,520 orders from SEO, with 5% fewer Google clicks than the year before.

+62%

SEO revenue

06

E-commerce store

Established store

Apr–Aug 2026 vs Apr–Aug 2025

SEO since Apr 2026

2025 €3,564
2026 €10,675

SEO orders over the same period: 46 → 127 (+176%).

+200%

SEO revenue

07

E-commerce store

Foreign market

Jan–Aug 2026

SEO since Nov 2025

2025 894
2026 24,587

The figure is Google Search clicks as reported by Search Console. Search traffic grew 27-fold in a year.

×27

Google clicks

What these numbers actually show

02

More money does not mean more traffic

One store had 5% fewer Google clicks than a year earlier and 62% more revenue from SEO. We did not work on the volume of traffic, but on which pages receive it.

Figures come from the Google Analytics 4 and Google Search Console reports clients receive every month. We do not publish client names. A potential enquiry is a phone click, email click, phone-number copy or form submission recorded in GA4. Note: GA4 fails to record some orders (cookie consent, not returning from the payment provider), so real revenue is usually higher than shown here.

How we work

How we work: ecommerce SEO over 180 days.

Four stages every project goes through. The tactics depend on your niche, your margins and how many jobs you can realistically take.

  1. 01

    Audit and niche analysis

    Day 1

    A call about your business: average job or basket value, margin, capacity, cities or catalogue. Then search demand in your niche, competitor analysis and an audit of your current site.

    Output: a plan and a recommendation on which model to choose.

  2. 02

    Foundations

    Days 1–30

    We map out the full plan: keywords, page structure and order. We fix your current site and Google Business Profile: technical SEO, speed, indexing and whatever gets in the way of buying. We install tracking for calls, forms and sales. Then the first service or category pages go live. In the partnership model: we launch new websites in your niche.

    Output: existing demand starts turning into enquiries.

  3. 03

    Growth

    Months 2–4

    Content, links, AI visibility. We double down on what moves and cut what does not.

    Output: first stable rankings and regular enquiries.

  4. 04

    Dominance

    Month 6+

    New services, new cities, new categories, more websites in the niche. Once a month we review: how many enquiries or sales, what to expand.

    Output: competitors notice only when you are already everywhere.

Mantas Tamošaitis, SEO specialist and founder of seopaslaugos.io

Mantas Tamošaitis

SEO specialist · Founder, seopaslaugos.io

5.0/5

30+ reviews

Who is behind it

Who works on yourecommerce SEO.

I am Mantas Tamošaitis, founder of seopaslaugos.io. For 5+ years I have built SEO strategies for Lithuanian and international businesses, and 5+ marketing agencies resell my SEO to their own clients.

I am an operator: I build and rank my own websites in several service niches and get enquiries from them. I can do the same for your business.

40+
Clients
5+
Years of experience
5+
Agencies reselling
30+
Reviews, 5.0/5

What is ecommerce SEO?

Ecommerce SEO is a search engine optimisation service covering category and filter pages, product pages and their content, indexation, duplicate control and technical SEO for large catalogues. The shop measures the result in revenue from organic search, orders and average order value. The service is for online shops where the customer starts with a basket.

FAQ

Ecommerce SEO: FAQ

Get a proposal →
01

Should an online shop's filter pages be indexed?

Whether an online shop's filter pages should be indexed depends on the situation and the platform. Sometimes indexing filter pages works well, but in seopaslaugos.io's experience most of the time it does not. In a WooCommerce shop, for example, separate tag pages can be created instead of filter pages. seopaslaugos.io decides per shop whether filters become an SEO play.

02

At what catalogue size does crawl budget matter for an online shop?

Crawl budget matters for an online shop mainly when it has 1 million+ unique pages whose content changes about once a week. The budget also matters for a shop with 10,000+ unique pages whose content changes daily. Google calls these figures a rough estimate, not exact thresholds. seopaslaugos.io has done SEO for shops with millions of products.

03

Does ecommerce SEO work on Shopify, WooCommerce and PrestaShop?

Yes, seopaslaugos.io does ecommerce SEO on every e-commerce platform, including Shopify, WooCommerce and PrestaShop, and on custom-built shops. seopaslaugos.io prefers custom-built shops: AI tools can connect to them, so changes and content uploads are fast.

04

How long does ecommerce SEO take to work?

How long ecommerce SEO takes depends on whether the shop is new or already trading, and on the competition in its niche. seopaslaugos.io starts the first stage (Days 1–30) for every shop with the plan: keywords, page structure and order. The stage ends with sales tracking and the first category pages live. In an established shop seopaslaugos.io also fixes in the same stage what blocks indexing and buying, without redoing the whole design. seopaslaugos.io sets expectations for a specific market after the niche analysis.

05

How much do ecommerce SEO services cost?

The cost of ecommerce SEO services depends on two factors: the niche and its competition. seopaslaugos.io does not publish prices because niches differ by an order of magnitude. seopaslaugos.io gives a concrete proposal after the first call.

06

Is no-retainer SEO available for online shops?

No, seopaslaugos.io does not offer no-retainer SEO to online shops. The model works by handing enquiries over, and in a shop the purchase happens on the shop's own site. Online shops get monthly SEO from seopaslaugos.io instead.

07

How is ecommerce SEO different from SEO for a service business?

Ecommerce SEO differs from service-business SEO in three things: where the customer starts, which pages seopaslaugos.io launches first and what it measures. In an online shop the customer starts with a basket. seopaslaugos.io launches category pages first and counts sales from organic search. In a service business the customer starts with a call. seopaslaugos.io launches service pages first and measures calls, enquiries and booked jobs. seopaslaugos.io describes the service-business route under SEO for service businesses.

Reviews

What clients and partners say

5.0/5 · 30+ reviews from Lithuanian and international clients

All reviews (31) →
„We have been working with Mantas for about two years now, and during that time he has exceeded my expectations time and time again. From the very beginning he stood out for his responsibility, professionalism and punctuality. He knows SEO inside out, explains everything simply and clearly, proposes strategies that work and, most importantly, delivers real results. Working with him is very easy. He always replies on time, keeps his word and takes every task seriously. If you are looking for a reliable SEO specialist, I truly recommend Mantas. He is a person you can trust.“
Vilius Jankeliūnas
Founder · Manvimedia
LinkedIn
„I've been burned by SEO professionals too many times, but after finding Mantas, I can't stop smiling each month as I watch my organic traffic grow and grow. Always green numbers, every marketer's and business owner's dream:)) I can't recommend Mantas enough!“
Justina Saikauskaitė
Fractional CMO · ex-Nord Security
LinkedIn
„Mantas is a SEO specialist and a person that you can trust. He will always bring superb value, dedication and responsibility to any task or project he is owning. We've been working with Mantas for 2+ years and the collaboration has been pleasant and mind-opening. Would recommend Mantas for anyone who wants their SEO in the hands of a trustworthy owner.“
Matas Kibildis
Head of SEO · Leapsly
LinkedIn
„We worked with Mantas for a few years. He had strong fundamentals and solid skills, though he was initially a bit shy in applying them. I remember how hesitant he was to take on corporate clients, but whenever a task was given, he delivered it well. Month by month, he grew in confidence and eventually founded his own agency. I'm truly happy for him and for his clients, because I know his business ethics and commitment will ensure they're in good hands. Wishing you all the best, Mantas!“
Andrius Stockūnas
Co-founder · SEO and GEO strategist
LinkedIn
„Mantas carried out the project analysis and SEO optimisation. We liked everything: the results, the speed, the communication, the way reports are presented, the individual approach to the project and the attention to detail. We have other SEO providers to compare Mantas against, so we can recommend him objectively. The positive difference compared with other SEO providers is felt immediately.“
KB
Karolis B.
Client · SEO optimisation
paslaugos.lt
„Mantas is a meticulous and responsible SEO specialist. His persistence lets you not only improve, but also get clear insights and useful recommendations. He aims for the best result for the business, so the collaboration brings real value. I am more than satisfied with the service – 10 out of 10.“
AJ
Andrius Jancevičius
Client · UAB Vandens filtravimo sistemos
paslaugos.lt
„Everything was great. Thank you, Mantas, for your good work, responsiveness, precision and patience! The highest recommendations.“
EM
Eglė Muntzer
Client · interior design services · Cozy2
paslaugos.lt
„Mantas was a fantastic help with some client projects. He was efficient, reliable, and delivered quality work. Highly recommend his services for anyone needing professional support!“
Aigars Cepītis
SEO & Content Strategist
LinkedIn
„I had the pleasure of working with Mantas Tamošaitis over the past 8 months on various digital marketing projects. Mantas demonstrated excellent professional skills and deep knowledge in his field. As a partner, Mantas stands out for his responsibility, excellent communication and ability to solve complex tasks effectively. His analytical thinking and focus on results were especially valuable in our joint projects. Mantas constantly improves his knowledge and follows the latest digital marketing trends. His enthusiasm and dedication to his work are inspiring.“
Aivaras Jocys
Founder · SEOPartneriai
LinkedIn

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  • The three biggest gaps that are losing you orders right now
  • A recommendation: where to start and which model to choose
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