SEO audit checklist: practical steps to run an audit

In an SEO audit, indexing is checked in Search Console's Page indexing report, which shows the indexing status of all URLs Google knows about in the property and why pages aren't indexed. For one page, the URL Inspection tool shows its index status and a screenshot of how Google sees it. An expected robots.txt rule, a noindex tag or a duplicate URL is a legitimate reason not to be indexed. Google notes that a site with fewer than 500 pages probably doesn't need the report. The quickest check for a single page is a Google search for site: followed by the page address: if the page shows up, it is indexed.

Not much: Core Web Vitals scores matter less in an SEO audit than is often claimed, because what matters most is that a person feels the site loads quickly. Google states that Search always seeks to show the most relevant content, even if the page experience is sub-par. So an audit fixes a slow page when it is slow for people, not to move a single score.

For an SEO audit, tracking is checked by comparing GA4 with the business's own records, because GA4 can be wrong in both directions. In one WooCommerce shop the GA4 purchase event fired three times per order, so GA4 showed roughly twice as many orders as there really were. One GA4 property mixed seven domains and a developer's computer, so the report showed enquiries falling while they were rising on the real site. GA4 also misses some orders when the visitor declines cookies or does not return from the payment provider.

A technical SEO audit and a full SEO audit differ in scope: the technical audit covers site speed, indexing and page structure, plus duplicate control for large catalogues. A full SEO audit adds demand analysis by keyword group and seasonality, a comparison with competitors, the live Google results and visibility in AI answers.

An SEO audit needs Google Search Console for indexing, queries and links, GA4 for key events, and PageSpeed Insights to diagnose slow pages. An e-shop adds Merchant Center, and a service business with a location adds its Google Business Profile. For the competitor and demand comparison, the seopaslaugos.io mini audit uses Ahrefs and Google Ads Keyword Planner.

No, ChatGPT cannot do a full SEO audit, because the tracking and indexing checks rest on private data. Search Console shows sensitive Google Search information only to verified site owners and to users an owner has granted access to, and in GA4 only an administrator can add users. On some hosts ChatGPT cannot even open the pages, as on IV.lt shared hosting, where ModSecurity rules stop ChatGPT-User.

An SEO audit from seopaslaugos.io takes 1–2 business days: seopaslaugos.io delivers the free mini audit and the SEO proposal within that time. No separate audit is needed before work starts, because the situation analysis and the AI visibility audit are part of the proposal.

SEO audit findings are prioritised by how directly a fix affects calls, enquiries and sales: the audit checks the state of existing pages and decides what to update first and where to get backlinks. Quick wins need Search Console and GA4 access and the Google Ads search terms report: with them in place, the first week of seopaslaugos.io work selects pages that already have impressions and sit in positions 8–20, and search terms that already bring enquiries in Ads campaigns. A one-off SEO consultation ends with a written priorities plan that sets which work comes first.

Yes, seopaslaugos.io runs a free SEO mini audit that the client receives together with the SEO proposal, and Mantas Tamošaitis carries it out. The mini audit compares key metrics with 3–5 competitors, checks which page Google shows for each query and runs an AI visibility audit with real buyer questions chosen for the business, without needing Search Console, GA4 or Google Ads access. A real, anonymised SEO audit report example shows what comes back. The free SEO audit page explains how to request it.